How to Filter Items Sold by Amazon on Amazon.com: 3 Ways to Do It
Finding items that are sold only by Amazon (Items Sold by Amazon) can give both buyers and sellers an edge. For buyers, Amazon-owned items often come with fast Prime shipping, reliable service and guaranteed authenticity. For third-party sellers, knowing which items Amazon itself sells can help avoid fierce competition and price wars. In this guide (focused on the US marketplace), we’ll explain what “Sold by Amazon.com” means and walk through step-by-step methods – including Amazon’s built-in filters, URL tricks, and handy browser tools – to show only Amazon’s own products in search results.
If you’re expanding your e-commerce business internationally, consider using WiserSell too. Wisersell’s ecosystem offers free support for everything from order and shipping management to consulting, accounting, and even company setup, helping streamline your global selling journey.
Why You Might Want to Filter Items Sold by Amazon
Amazon’s marketplace mixes third-party sellers with products that Amazon sells directly. “Sold by Amazon” (sometimes called the Sold-By-Amazon or SBA program) means Amazon is the retailer on record, handling inventory, shipping and customer service. These items typically display “Ships from and sold by Amazon.com” under the Buy Box, signaling Amazon’s full backing.
There are good reasons to to Filter Amazon.com to Only Show Items Sold by Amazon:
- Competition: If you sell on Amazon, you generally want to avoid going head-to-head against Amazon’s own listings. Amazon can change its prices instantly and often undercuts third-party sellers. By focusing on items not sold by Amazon, sellers face less direct competition, preserving profit margins.
- Pricing: Amazon uses dynamic pricing and has vast buying power, which can drive prices lower. Knowing which products Amazon sells lets you steer clear of price wars. Third-party sellers are usually better off listing items that Amazon doesn’t directly stock.
- Reliability: For buyers and sellers alike, Amazon-sold items come with Amazon’s customer support, easy returns and Prime guarantees. These listings often win the Buy Box and instill buyer confidence, since Amazon guarantees product authenticity and fast shipping. This can be a selling point if you choose to sell an item Amazon also sells.
In short, scanning for “Sold by Amazon.com” helps sellers plan strategy (what to sell or avoid) and helps buyers shop securely. Understanding how to filter for these items gives you a clearer picture of Amazon’s offerings versus third-party inventory.
Using Amazon’s Built-In Filters (Site and App)
The simplest way to How to Filter Amazon.com to Only Show Items Sold by Amazon is to use Amazon’s search filters on the website or mobile app. Here’s how it works:
- Search or Browse a Category: Go to Amazon.com (US) on a desktop browser or open the Amazon shopping app. Enter your product search in the search bar (for example, “wireless headphones”) and hit Enter. You can also pick a department/category first to narrow your search.
- Open Filter Options: On desktop, look at the left-hand column of the search results. On mobile, tap the “Filter” icon (usually near the top of the results).
- Find “Seller” or “Fulfillment”: Scroll down in the filter options to a section labeled Seller, Sold by, or sometimes Fulfillment. Amazon may label it differently, but you’re looking for a way to specify the seller.
- Select Amazon.com: In that section, check the box for “Amazon.com” (the only option meaning Amazon itself is the seller). This filters the results so that the page will refresh showing only items that Amazon sells and ships.
- Apply and Browse: After selecting Amazon.com as the seller, Amazon will update the listings. All the products you now see should be “Ships from and sold by Amazon.com”.
These steps work on both desktop and mobile (the interface just looks a bit different). For example, Sagemailer’s recent guide outlines exactly this process: “Locate the ‘Seller’ or ‘Fulfillment’ section within the filters, and select ‘Amazon.com’ to filter the results to show items sold and shipped by Amazon.”. Likewise, amzscout’s walkthrough shows on desktop you scroll down to “Seller” and click Amazon.com.
Quick Tip: You can also use the Prime filter as a shortcut. Enabling “Prime eligible” will show mostly Amazon-sold items since Amazon keeps prime listings, but beware it also includes third-party products fulfilled by Amazon (FBA). This isn’t a perfect filter for Amazon-owned stock, but it speeds up browsing on mobile when the exact seller filter isn’t obvious.
After filtering, click any product to confirm “Sold by Amazon.com” under the buy box. If you see that label, you’ve got an Amazon inventory item. Using these built-in filters is free and effective, and it requires no special tools beyond Amazon’s own site.
URL Trick: Searching by Amazon’s Store ID
If you prefer a shortcut (especially useful on desktop browsers), you can modify Amazon’s URL to filter by Amazon’s seller ID. Amazon US has a hidden store identifier ATVPDKIKX0DER for its own seller account. Here’s the hack to Filter Amazon.com to Only Show Items Sold by Amazon
- Perform a normal search on Amazon (e.g. amazon.com/s?k=your+keyword). Then, in the address bar, look for an ampersand & in the URL (this begins the filter parameters).
- Replace everything after that & with rh=p_6%3AATVPDKIKX0DER. In other words, your URL should end with &rh=p_6%3AATVPDKIKX0DER. This tells Amazon’s site to restrict results to that seller ID.
- Hit Enter to reload the page. The results will now list only products sold by Amazon.com.
For example, a search for “flashlight” might give a URL like: https://www.amazon.com/s?k=flashlight&ref=xyz…
Change it to: https://www.amazon.com/s?k=flashlight&rh=p_6%3AATVPDKIKX0DER
Then press Enter. Now all listings should be Amazon’s own inventory.
This method comes from the FastTrack FBA tutorial, which says: “Replace the text next to ‘&’ with this: rh=p_6%3AATVPDKIKX0DER and hit Enter”. It works anywhere on the site and is a super-quick filter if you know the trick. Just remember it’s case-sensitive and uses Amazon’s US store code (ATVPDKIKX0DER) exactly.
Browser Extensions and Seller Tools
Several online tools and extensions can also highlight or filter Amazon’s own listings. These go beyond Amazon’s UI to give you one-click insights or bulk filtering. Here are some popular options to filter Amazon.com to Only Show Items Sold by Amazon:
Keepa Product Finder: Keepa is a price-tracking extension. Its Product Finder feature lets you add filters like seller = Amazon.com. In Keepa, search for your keyword, open Product Finder, set the seller filter to Amazon.com, and click “Find Products”. It will return all ASINs sold by Amazon. This method works if you have Keepa installed (the free version lets you filter by seller for limited categories).
DS Amazon Quick View: This Chrome extension adds extra info to Amazon search pages. When browsing, it shows data like seller name, FBA count, and rank. Crucially, it tags listings sold by Amazon in the search results themselves. You simply browse as usual, and any item sold by Amazon.com will be clearly labeled or highlighted on the page. It’s a convenient visual cue without clicking each product.
AMZScout PRO AI: After installing this (free) extension, go to any Amazon search page and click the AMZScout button to open its dashboard. Then sort by the “Seller” column. Products sold by Amazon will have “AMZ” (Amazon.com) in that column. Clicking it groups all Amazon items together. This is helpful for bulk analysis when researching niches or competitor listings.
Prime or Filter Plugins: Some extensions allow you to always apply filters like “Prime Only” or “Sold by Amazon” automatically. (For example, you might install a user script or plugin that keeps the Seller filter box checked on every search.) While these aren’t official features, creative users sometimes write simple scripts to auto-select Amazon.com in filters whenever a search loads.
Below is a quick comparison of these methods:
| Method / Tool | Pros | Cons |
| Amazon Site Filter | Free, no install, official interface | Click-intensive (especially on mobile), UI can change |
| Prime Filter | Quick on mobile, shows fast-shipping items | Not exclusive (includes FBA from others) |
| URL Store ID Trick | Super-fast once set up, exact filter by seller ID | Must edit URL manually; desktop only |
| Keepa Product Finder | Powerful search across categories, finds by seller | Requires Keepa extension (some features need paid) |
| DS Quick View | Instant seller info on results page | Chrome only; does not re-filter results, only labels |
| AMZScout PRO AI | Bulk sorting of many items by seller | Chrome/Edge only; installation needed |
| Custom Scripts | Can automate filtering (e.g. user scripts) | Setup time; not officially supported by Amazon |
Each approach has trade-offs. For example, manual filtering is reliable and free but slower, while extensions speed up research but require installation. Many sellers find using a combination (e.g. filter on Amazon site + Verify with Quick View) is most effective.
If you’re taking your business global, remember that help is available: the Wisersell platform provides free support for international e-commerce in everything from order management and shipping to legal consulting and company setup. With the right tools and partners, you can confidently navigate Amazon’s marketplace and grow your sales worldwide.
Frequently Asked Questions
How do I filter Amazon.com to only show items sold by Amazon.com?
On Amazon.com (US), first search for your product. Then use the filter sidebar (on desktop) or tap the Filter button (on mobile). Scroll to the Seller or Fulfillment filter and select Amazon.com as the seller. The page will reload showing only Amazon’s own listings.
What does “Ships from and sold by Amazon.com” mean?
This label means Amazon is the retailer on record for that item. It’s part of Amazon’s Sold-By-Amazon (SBA) program, meaning Amazon bought, lists, and ships the product itself. The product is stored in Amazon warehouses and handled by Amazon at every step (inventory, shipping, customer service).
Why is it useful to know which products are sold by Amazon?
For sellers, it’s important to know because selling an item Amazon already sells can lead to tough competition. Amazon often sets lower prices and wins the Buy Box on its own products. By identifying Amazon-sold items, you can choose to focus on other products with less direct competition, improving your profit. For buyers, Amazon-sold items usually mean faster shipping and good customer service.
Can I use the Amazon mobile app to filter only Amazon-sold products?
Yes. After searching, tap the Filter icon. Find the filters section (often under “Seller” or “Fulfillment”) and check Amazon.com. The app will then only show items Amazon sells. If the filter isn’t obvious, you can use the “Prime” filter as a quick approximation, since most Amazon-owned listings are Prime-eligible.
What’s the difference between “Sold by Amazon” and “Fulfilled by Amazon” (FBA)?
“Sold by Amazon” (or SBA) means Amazon is the seller; they own the inventory and set the price. “Fulfilled by Amazon” means an independent seller owns the product, but they use Amazon’s warehouses and shipping. In SBA, Amazon is the retailer; in FBA, it’s simply the fulfillment service.
How do browser tools like Keepa or DS Quick View help find Amazon-sold items?
These tools add functionality on top of Amazon. For example, Keepa’s Product Finder lets you filter search results by seller = Amazon.com. DS Amazon Quick View (a Chrome extension) shows a “Ships from Amazon.com” label right on the search listing, so you can spot Amazon’s own products without clicking each one. AMZScout PRO AI can sort products by seller column (AMZ).
Is there a quick URL hack to find only Amazon-sold items?
Yes. Append rh=p_6%3AATVPDKIKX0DER to your Amazon search URL. The code ATVPDKIKX0DER is Amazon.com’s seller ID. For example: amazon.com/s?k=office+chair&rh=p_6%3AATVPDKIKX0DER. Hitting Enter on that URL will list only items sold by Amazon.
What are some benefits of buying items sold by Amazon?
Items sold by Amazon typically have Amazon’s full guarantee: fast Prime shipping (often 2-day), reliable customer service, and authenticity assurance. They also automatically get Amazon’s return and support policies. This can mean a more worry-free purchase, which is why many buyers trust the “Ships from and sold by Amazon.com” label.